Paid Media (Customer Acquisition, Retargeting, and LoyalTy Marketing)
I have experience personally managing upwards of $2,000,000 in programmatic advertising spend. I've worked with clients in a variety of industries helping them to leveraging programmatic marketing to attract new customers to their site, convert existing site visitors at scale, and grow customer lifetime value.
Influencer Marketing and Business Development
While paid media can definitely help to amplify your brand message, I truly believe in getting your hands dirty and utilizing proven sales tactics to create partnerships that grow your brand image in the long term. I will work with you to understand your business goals and develop a sales strategy for growing your business in a more affordable manner than paid media could do.
This could mean leveraging Instagram influencers, reaching out to bloggers within your industry to create content, or even working to get you on a podcast where you have the opportunity to showcase your product. I take a thoughtful approach to business development and make sure that both parties are benefiting.
Social Media Management
The number one mistakes many businesses make is in thinking that social media should be used to push their message onto prospective customers. The smartest marketers know that an optimal social media strategy is about listening and contributing to the conversation. You could search hash tags within your industry and like a bunch of photos or you could take a thoughtful approach by sharing perspective and adding to the conversation. I will work with you to analyze your social media presence and think about how your business can add value to your customers which will ultimately result in long term growth.
Interested in working together? Feel free to reach out!